AW24 LOOKBOOK

Daybreak

Where form meets function.
Since 70 years.

As we embark on our 70th anniversary, our historic outerwear and workwear brand proudly unveils DAYBREAK—a collection that transcends time and tradition.

This ode to our heritage breathes new life into the familiar, blending the authenticity of our past with the pulse of the present.

As dawn breaks on a new era, DAYBREAK captures the essence of resilience and evolution.

Each garment is a narrative woven with threads of history, reimagined by a young creative spirit. It’s not just a collection; it’s an emotional journey, an intimate connection between the nostalgia of yesterday and the promise of tomorrow.

DAYBREAK invites you to wrap yourself in the warmth of our 70-year legacy, celebrating the enduring craftsmanship that has weathered the seasons, much like the wearers who have made our pieces a part of their own stories.

Daybreak emerges as an emotional manifesto, seamlessly blending the urban grit and the indomitable spirit required to navigate the cold and harsh landscapes, crafting outerwear that not only shields against the elements but also embodies the resilient essence of those who brave the urban chill.